Since we`re on a roll, why don`t we keep on training with the next excerpt from:
The Traffic Whisperer by AJ Crawford
If you think buying is not an emotional experience, you are mistaken! Every word in sales copy is amplified when it triggers an emotional response and can be the difference between copy that ignites the imagination of the potential buyer and copy which extinguishes it. When you engage the
buyer’s imagination they can even begin to wonder what it’s like to own the product you are selling stirring up the flames of desire for possessing it.
The truth is that if you want to sell, you want to sell by impacting the emotions of your potential buyer. Even though you know that the final
decision may need to be justified through logic, the initial way to get by the mind that will think up all sorts of objections to the sale is by appealing to the emotions.
The Whisperer Technique
When you are advertising your products or services you will want to pay very close attention to the words you choose. Words are powerful tools on the Internet that you can use to frame the way a person perceives not only the value of your product, but also the experience of possible ownership. Words project stories that inform your readers about how this product or that service solved a problem for some other buyer. Stories can pull a buyer into identifying with the other buyers and help them to visualize their own problems being solved, their lives getting easier or better for having made the purchase.
You will want to pick words that not only tell a vivid story, however, but words that influence the buyer’s feelings and gives them favorable
impressions. It’s not really as difficult as you think. People have a variety of automatic emotional responses to varying words. All you have to do is find out which words create the best results and implement them in your sales copy. Split testing and experimenting are not off limits, work to find the successful formula.
You want to create a sales environment that eases people into an emotional mindset. Why? The simple reason is to bypass the logical mind long enough to make the sale. Yes the final decision to buy will need to be justified with solid benefits but that’s not typically the reason many people end up making the decision to buy. They may not even be aware that many of their buying decisions are based on how they feel about a product rather than what they think about it. People actually feel thrills when they buy and that thrill acts as a warmth to get them to buy again. Yet, when they are asked why they buy a particular product, they don’t talk about how they feel – that’s personal! Instead they go on to list all of the wonderful benefits. That’s because when people are asked to justify a purchase the analytical mind automatically kicks in to show they made a well educated buy, even if they made the decision based solely on how they felt at the time of purchase.
Make It Yours!
The brain has two halves, one deals with logic while the other is more intuitive and feeling. The two halves generally don’t communicate at the
same time. If you have very strong emotions, you’re reason is usually blocked from functioning at its highest potential and vice-versa. This can be
really useful information in your marketing efforts because if you can get someone emotional about your products, you can sell without a huge effort.
Not only that but once an impression is made on the emotional mind it tends to remain longer than in the logical mind. It is even well known that feelings associated to various stimuli can bring forward powerful memories, complete with the emotions, such as smelling something that reminds you of your childhood. Words aren’t just letters strung together that have a logical meaning, they also can have a personal meaning. If you can tap into that emotional intelligence and bypass the logical critic most people have standing ready to say no, you will find that you can sell things faster and retain customers with a higher sense of satisfaction after the sale.
You don’t just have to focus on invoking pleasant emotions, because negative emotions can also be powerful motivators to close a sale. Think of
people who are in the market to buy GPS systems for their cars. Why would they want to buy that? On an emotional basis they may be trying to avoid getting lost or keep a loved on from being put in a bad situation on the road. So, the feeling you want to invoke is precisely that confused and lost feeling they may dread. And, then offer the GPS system as a solution to never having to feel that way again!
Make It Happen…..
The way to implement this strategy is to start making a list of alternative emotion-packed words that could influence your potential buyer in subtle but powerful ways. Review your copy for opportunities where you can reach out and literally touch the buyer and comfort or assure them that they are making the right decision to buy.
One word that is very powerful and should be used more in copy is the word “invest” instead of buy. When you buy something it almost has the
connotation of being taken for for your money. For instance, when you “buy into” something it means you’ve been convinced, maybe even despite your feeling it may not be such a good idea. However, the word “invest” has the opposite feeling by conjuring up a feeling of security, something offering a return, even if you don’t have a logical explanation for why….It’s just a good investment.
People in the real estate industry are masters at this game. When a house is small, they call it “cozy.” When the walls are painted in odd colors, they call it “eclectic”. If it is falling apart at the seams, they call it a “handyman special” or “fixer upper”, an investment opportunity! These are euphemisms that don’t completely hide the meaning but re-frame it to show the positive aspects of it. They plug into the emotional impact of the words. Cozy gives you the idea of warmth and being hugged by your mother. Eclectic is a term that can mean anything from a personalized mural complete with the kid’s hand prints to a mural of the French Riviera painted by the owner. It’s up to the person reading the ad to fill in the blanks and normally they will fill them in with whatever appeals to them. Handyman special gives you an idea that it’s a property that won’t last long, being special, and that it only needs a few fixes here and there.
Paying attention to the choice of words is extremely important to implementing this strategy. It can be done by pure trial and error or by
looking up sales books or on the search engines to find which words carry a positive impact. There are many such words that you see in television ads, like the words “new, improved, easy” and to many more to mention. You could possibly just start to switch words here and there in your copy and see what impact it makes on your bottom line.
Another way to implement this strategy is to bring out your inner drama queen. You want to be able to exude emotion and have that drip all over
your sales copy. Try to write up an offer that really engages someone on an emotional level. Use it in your sales presentations by trying to bring in an
emotional content that people can quickly identify with and then use it to manipulate people into a frame of mind that excites them buy.
Especially you want to focus on framing the benefits in an emotional framework, this will help your buyer begin to imagine and experience your
product more in their feelings. Try to describe the product in emotional language that triggers people into associations that are positive for them.
This is the same idea that real estate salespeople use when they advise you to bake cookies or light “Grandma’s Kitchen” scented candles in the house before you show it. The scents pull in memories of mom baking in the kitchen and make the sale for you through subconscious emotional
associations. You can accomplish the same thing with words by painting the picture of the emotional trigger for them to be able to visualize it better in their mind.
Obviously, depending on your demographics, the emotional triggers for one group may be different from another. It will be your mission to figure out which emotional triggers will appeal to the people you are marketing. If you are marketing to stressed out working moms, then triggering the image of crying babies, the phone ringing, and dinner burning on the stove would sell anything that would make this scenario go away. It might be easy ways to make microwave meals or an answering machine that tells you who is calling and whether it’s important. It’s not always going to be obvious how to associate the emotion to your product, but it should be relevant to your demographic.
If you were to use that same imagery on single professionals they may not relate to it, even if the microwave meal part might appeal to them it would need to be framed differently. Do you see how the emotion is triggered specifically by the advertising and the target audience?
For some the emotional trigger will strike them right where they live, and for others it simply leaves them cold. You have to know who you are marketing to while understanding how to trigger the emotions you want to associate with your advertising copy. Now some emotions are universal because they relate to certain common things, like our childhood. We all equate home with feelings of security (which is good for the real estate market), to feel included and accepted by our family and friends and we all want to feel we are achieving or accomplishing something we can be proud of. These types of emotions can also be used to mine a larger audience when you are somewhat unsure of your demographics. But, the more targeted your emotional marketing campaign the greater the possibility that it will be a stronger influence to trigger buying behavior.
The optimum time to use this strategy is when you are first presenting the product to the public or your website visitor. Don’t wait to start to present
some familiarity to the product so the visitor can begin to identify with it as the solution to their problems. Try to engage all the senses so that they can begin to tie into the sensual aspect of the product – this will lead to the emotional part of their brain and bring forth associated positive memories.
Once that first impression is made ingrained in the emotional part of the brain, it will be harder to forget later on. That’s part of the reason that many expert sales people actually take samples with them to a presentation, something their potential buyer can touch and experience. It appeals to the emotional side of all human beings and gets them to start imagining what it would be like to own the particular product all to themselves.
Think of how auto manufacturers present their advertising for cars. They typically show a convertible car winding down a stunning coastal highway,
sea breeze flying through the driver’s hair as the sun beats down on dazzling water and sand. You can practically smell the salt air and taste the spray of sea water in your mouth and that’s the point. They evoke the emotional response by getting you to imagine buying the car, For a moment you become that person with the perfect life that has the wind wisping through your hair in a breezy, freeing experience while everyone else is stuck in a cubicle hard at work. It’s really quite amusing when we analyze how easily our emotions are manipulated, but that’s really the case. There are certain desires that most human beings will do anything to experience: love, freedom, joy, and success. Tie those emotions to your product, and you’ve got a winner on your hands.
Until next time, to OUR success!
Climbing a mountain can be an emotional experience….So can Selling!
Here is another excerpt from my e-Book The Traffic Whisperer to explain:
Part of any successful advertising, marketing or business strategy is knowing your customers and potential clients well, in fact very well. Many Internet marketers would even go so far as you should “Know your target audience better than the know themselves.” In this chapter we’ll be discussing how you can tap into your visitors’ subconscious minds delving deep into their primal thoughts and feelings to deliver the best possible content and create a marketing scheme that draws them in like moths to a flame.
Tap Into Their Subconscious!
The aspect of this strategy is to turn your Internet traffic into paying customers, you want to concentrate on the person buying, the sales
prospect, rather than the product. Your sales prospects themselves will determine what lures will work best for you in converting visitors to
customers, but for that you definitely have to understand your demographic. If you haven’t done some sort of market research into your demographic, you will want to do put that on your to-do list. In face-to-face interactions, the demographics are the people you would visit to market your wares, but with online it is not as obvious who is actually visiting your site and why. So, The Traffic Whisperer – How to change Lookers into BUYERS you will want to gather client information through surveys, hiring market research for demographics, checking out the statistics of your website logs, and most definitely using social networking to get a better feel for who might be interested in your site, blog and your products.
The Whisperer Technique
To understand the unconscious desires that may be lurking in a sales prospect’s mind, you need to interact with them on some level and start to
get to know them. Some marketers do this with surveys, to get people on board you can try offering a freebie in exchange for the visitor filling out
your survey. However, many people don’t like surveys and refuse to fill them out so that may not give you as full a view you may require. So, the next option is to monitor people who visit and interact in forums or groups where you can ask and answer questions, see what people are talking about, and get a general feel for who is showing up to your website. Don’t just peep, get involved! These are your potential clients and peers.
So, start out by gathering information on anything that might appeal to your customer. Using social networking places like Facebook, this is a pretty
simple thing to do. You just look through the profiles that people draw up in a network and that tells you a lot about what motivates people who join
certain groups on Facebook. Remember you also have to direct your market research to product interests too.
Say you are trying to find out the subconscious motivations of people who are visiting your pet site. There are the obvious reasons that they are
interested in pets and pet products but that doesn’t determine the subconscious motivation that may get them to buy pet products. For that
you might want to know certain aspects about your visitors, such as do they have hobbies? Are they having safety issues? What about where they live, is there something there that might make it more appealing to have pets or more important to have certain pet products (e.g. Flea/Earthworm meds, Cold or Wet Weather Wear for the pet)?
At the end of your research into this issue you may come up with different ways to implement the strategy having a better idea of some underlying
motivations that might be driving traffic to your site. Then you are ready to provide the solution to this unconscious desire by offering services that match your target market’s needs. You will want to do that by writing online copy to express how it solves their needs, by selling the benefits first. But, if you have done your homework well, you will be pushing a trigger button that gets immediate attention and can result in an instant sale purely from understanding the psychology of why your customers buy.
Make It Yours!
Let’s face it, when it comes to subconscious triggers most people are on automatic pilot. Our entire society has been set up to keep people in this
hypnotic type state. People generally don’t question why they do a certain thing or make a particular purchase, they just have some vague sense they
need it. However there are some subconscious triggers that appeal to almost everyone’s egos: sex, money, and power (C’mon you know I’m right).These are not so hidden, except that when people make a purchase they may not even be fully aware that it is one of these triggers that finally sealed the deal. That’s why advertisers showcase pretty girls with their products for men. They may be selling electric shavers, but the woman is the one touching his face on television and going: “Aaah!” Right? So, was it the features of that particular razor that ultimately sold it or the subconscious trigger that insinuated that the person’s sex appeal would shoot up dramatically if they used it? Believe it or not it was most likely the latter. However, if you were to ask a person why they bought that razor, they would most likely start to tell about all the great features because the trigger was so subconscious they don’t even realize they were influenced by it.
Then, there are subconscious triggers that aren’t so universal but are specific to your demographic and your product. For instance, do you
remember the commercial about the elderly person who falls and can’t get up? Then they have purchased the instant communication system to hang around their neck that notifies someone they need help and all is well. Now what may be the subconscious trigger here? It’s most likely the fear of living alone and having no one around to help. That might be specific to the demographic of the elderly people they were trying to sell but no matter how memorable the commercial is most people buying it would probably not want to admit their fear of being frail or even being elderly, for that matter. They might convince themselves that the reason they bought it was because it was convenient or not that expensive.
Try to be aware that the unconscious desires may be universal or may be specific to your demographic. The key is to provide the solution or associate your product with that unconscious desire so that people will feel more compelled to close the deal. In a way you will have to be smarter than the people who are buying your products. You may have a product that doesn’t appear to have universal appeal but you still want to use this strategy. It’s your in your best interest to figure out a way to associate that product with sex, money, power or some other unconscious desire that may land you a sale.
Make It Happen…..
To implement this strategy online you will not only be targeting sales but any call to action that can increase the value of your website or blog. In these terms a call to action may be to buy something, but it can also be to add a comment to your blog, discuss something in a public forum, join your email list, or other actions that entice the visitor to interact with the site. If you have lots of activity on your site this may help you define what is motivating these visits and how to manifest your visitors’ unconscious desires as we discussed earlier.
You will want to use the gathering phase to cull information on your visitor’s subconscious desires. Maybe you experience more sales from people who are visiting your site from the Southern U.S. in the summer than you do from other regions of the country. That tells you that there is something specific to that region that is motivating those sales. The fact is that Southern states have a harder time controlling fleas in the hot summer months and though you may not live there your website is global and people have found it and are buying.
One way you could influence a subconscious trigger is to advertise how a lot of Southerners buy from your site, but that’s not very subtle. It may trigger feelings of belonging and status, but it could also make them feel targeted. The key here is to using a subconscious trigger is to keep it just that, subconscious. You may get it, but it shouldn’t be too obvious to the people who are buying your products or they may resist it. Maybe you find out people in the South who have lots of dogs or cats living in rural settings and like country music or NASCAR and Bang! You set up your pet site with reference to a country music star or a NASCAR driver. You don’t mention the word “South” at all, even though that’s your target demographic. You don’t say that Southerners have too many fleas in the summer you just point to your celebrity and say how effective it is to treat their pets with your product and what the benefits are.
The subconscious trigger of identity is very powerful tool. Visitors will identify your product with where they live, in the South, and probably think
of you more in association with the celebrity. Every time they hear a song or watch NASCAR, subconsciously they will remember that ad and if they
happen to be doing it in the summer, you’ve hopefully made a sale. The trick is to be subtle but focused on your product and target audience when you are going to close the deal.
Now that doesn’t mean that you can’t use this technique for other things to get your visitors involved in your site and help you determine their needs. As mentioned earlier, a valid action on your site might be someone putting a comment on your blog, adding a post to a discussion group on your site, or filling in a survey. If your site is a group site with membership levels or bonuses, you can easily use the subconscious desire to belong as a stimulant to grow your website and add more activity. You can even sell memberships to your site if you target the subconscious desire to belong to a particular status group very carefully.
The way to do this is to build a core group of people first. This gives your site authority and that is a big thing with Google. Then use similar strategies like Facebook or Linked-In where people join who have similar networks, interests, or because they are friends or associates already. Sign up people, then invite them to have their friends and colleagues join. Try giving them something for their effort by using a point system, discount or free gift. This will help you build a network of people with similar interests who you can work with to buy your products or services.
Another way to use the desire to belong is by adding add different membership levels or areas of entry to your site. This works particularly well
for sites that have a great deal of prestige. EBay uses this strategy by offering sellers a Power seller status on their membership if they happen to
have a high number of sales and a 98% feedback rating by the end of several months. If they do, they are automatically promoted to Power seller
status. This tactic motivates people to sell a lot and keep up good customer service.
Some membership sales sites have a “free to join” status but keep certain training or products just out of reach at “paid levels”, feeding the I want to
see desire. Similarly if you run a respected research or non-profit site you can have people who want memberships to get different perks per
membership level and different types of recognition for being a part of your organization. This helps you sell memberships and increase your pool of
people. The timing for this can be very flexible. You can influence people through their subconscious programming at any stage of the sales cycle. It is particularly effective at the beginning when people might be attracted to your website yet have not quite identified it with their needs. By carefully
triggering those subconscious desires they will associate your website and products with the solution to their needs. While you can do this anytime, at the beginning it can form a powerful first impression without being overbearing or insulting to the buyer’s intelligence.
Another time that is perfect for this strategy is on your membership sales page since you can immediately attempt to trigger the particular
subconscious reasons someone might join and help them to seal the deal. For instance, maybe you are a non-profit that deals with environmental
cleanup, then you can have on your membership page the different levels and how each level helps you to do more good for the environment. You can send them a bumper sticker or some other personally identifying perk to make them proud they belong to such an interesting and helpful
organization. Even when a deal has already been closed, you may still be able to emote a subconscious trigger right before checkout to add to the sale sales. Amazon uses a list that shows “people who bought this item also bought these” which triggers a status subconscious desire and certainly
stops you to look, if not for a moment. Mr. or Mrs. buyer, how can you pass up the other books when so many other people have them? Are they
smarter than you? Richer than you? What do they know that you don’t know? So, you might get triggered to buy more just to keep up with the
To our Success!
As we continue our climb, we always keep in communication with our business on the ground.
One of the things I try not to forget is keep checking on traffic and our visitors to all our “IM properties”. When doing that it is a good practice to check your sites and offers for even the basic of must haves to help drive conversions.
Here is a segment of my e-Book ” The Traffic Whisperer” explaining some of the things I follow:
Get Noticed Using Fresh Ideas
In a consumer culture filled with products for sale at every turn, you as a seller have to work hard to distinguish what makes your offering better than everyone else’s. This can be difficult to do if you are selling feather dusters or something so ordinary that the market has been flooded with ads talking about the benefit of dusters or some similar item. People quickly become irritated or bored with these ads and can’t really justify to themselves why one feather duster is better than another. After all, they all pick up dust – right?
That’s when you need to focus on your product’s unique personality and bring forward where it can be appreciated. Now, that’s slick marketing to
take something old and make it new again. Not only that, but perhaps your product does have some benefits that the other products truly don’t have. You can make this apparent in your copy too, differentiate yourself on the market.
The Whisperer Technique
Okay, let’s pretend you have a bunch of Ipod accessories you are trying to sell online. You want to get into the mindset of your customers as much as
you can. Why are they online to buy Ipod accessories and not at the mall?
Why are they choosing to purchase certain products and not others? What is unique about a particular product that gives it the competitive edge. Now you can attempt to gear your product’s unique qualities to the audience you’ve targeted.
Let’s say you are using Ads on Facebook (or any social networking site) to target a particular demographic of people for your Ipod accessories. Well,
Facebook and other social networking sites attract people who want to communicate their identities. You might decide to sell Ipod accessories that
can be customized to suit the owner’s personality. Marshall McLuhan, a famous Canadian scholar and educator, once said that “The medium is the
message.” This essentially implies that the format you deliver your content on embeds itself into the content. The website you choose to advertise on
directly affects what you’ll be able to sell as it attracts a particular type of person; Always keep that in mind with using any advertising medium.
Try to use strategies that differ from your competitors and that play up what you are offering. For instance, if you are selling karate courses, you don’t want to only list those benefits that everyone else has on their website, you want to make sure you include extra benefits and make them visibly apparent!
While other people may publish statistics on how many females are assaulted by someone they know, you might opt to go with less of a scare
tactic route. Instead, you may want to differentiate your courses by stating how easy they are to learn online, can be done in your own home and how they can help you develop fitness while developing skills that can keep you safe. Try talking about the stress-relieving factors associated with martial arts and the calmness it can bring to your life. That way even though there may be a whole market of people looking to do martial arts for safety, the “tactical” training is not the only result. It may be people who are interested in stress relief or fitness who you are engaging online and your strategy is perfect for them.
That’s the beauty of online marketing; the audience is very wide open. You are going to have people world-wide who show up to visit your site and you can’t assume you know the very reason they are looking at martial arts courses online is because they are afraid for their safety, even if that is truly the case. You can always add or include these benefits, but don’t forget the other benefits too!
Make It Yours!
Believe it or not the key here is that most people need a reason to say YES. That’s why successful salespeople sell benefits, not products. Ask any good salesperson you know and they will tell you the benefits and unique characteristics of the product is what eventually sells it, even if the marketer is the one highlighting these qualities, as well they should. People generally don’t buy things they don’t need (some do…), but they will need a reason to say YES, even if they really feel they do need the product. The reason for this is that people feel constantly pressured in this consumer driven society to buy, buy, and buy some more. At some point, they either become mentally overloaded, upset or just tune out. When they tune out, it’s the marketer’s aim to help them tune back in. The customer may even be in desperate need of your product, but they may not be aware of it because they are so tuned out. It is your job to slowly bring them back in and educate them about why they need your product and all of the
wonderful benefits it will bring to their life.
Make It Happen…..
Your customer may not be immediately aware of their need for your product, so you will have to give them time to realize it. This is not a fast way to
make a sale, but it is a way to convert visitors into customers, eventually. Once they are your customer, they will be so convinced of your product’s
unique qualities and benefits they will hopefully feel a bond and therefore no need to look elsewhere for their needs. So you are not just converting a
visitor but you are also promoting your brand and establishing familiarity and authority through your products.
Don’t be upset if you don’t make a sale right away. This strategy will take patience. You will hit on a few customers who have an eureka moment when you first start listing your benefits, but mostly people need to hear or read things multiple times for it to have an impact. I find myself even with limited time offers I go to it a couple of times before buying, even if I know I want it.
One day something can happen in their lives that suddenly shifts their attention back to all those benefits you’ve been listing on your website or
products for however long they’ve been associated with you. Maybe they didn’t think they needed to supplement their diet, but now they are turning
older and people around them are getting forgetful. Maybe they are noticing they are more forgetful too. Suddenly, they remember that one of the
benefits of lets say, Gingko Biloba, a supplement you are selling, listed the benefits of memory enhancement. All of a sudden, the product is more
appealing. And, the thing is you never know when that moment of realization will happen with your visitors, so you have to keep the copy up
listing each product’s unique qualities to continually educate them for when the need actually arises.
The trick is to to remind your customers often on the benefits of a particular product, even if they’ve seen the benefit on other pages. Repetition is
important with this strategy. You want to be able to slowly, but surely gain the attention of someone who is hearing the same message from various
sources until it finally sinks in, without banging them over the head with it.
That’s why when you develop a new product, you don’t just want to put one sales page up, but you want to write articles, introduce it to various people at the same time through groups, discussion forums, and even paid reviews.
They need to hear about this product over and over again until they finally understand a need for it in their lives. When that happens, it’s totally up to the consumer.
A great way to implement this strategy and make instant sales is with items that can bring out the inner child in people, like electronics or gizmos. People love computers, cell phones, flat-screen TVs, games and other types of electronic wizardry because it mesmerizes them with technology plus brings out the impulse to play around with their new purchase. Anytime you have a product like that, you can make instant sales and they can be very high priced, in comparison to older products in your inventory. So, even though this strategy can work for any product, in order to get it to work instantly, you want to use it most with products that have an instant mesmerizing effect on people. Things that are tactile and produce an experience of childlike wonder or playfulness are the best products to use with this strategy.
Software is also something that can be sold quite well with this strategy and allow a person to get a small experience of the larger product either with a free trial or a limited version experience. If your software is for games or like a game, this too can bring out the impulse to play and produce the desired effect to influence your potential buyer to want to possess this new toy. This timing to sell the benefit or the product’s unique personality is right when they land on your sales page. You should have a sales page that funnels people from a blog, your signature, or other places to where they actually see all the benefits that make your product truly unique. You should set the title of your sales page to include the BIGGEST, and MOST
IMPORTANT benefit that you want to highlight about your product or service.
Many people don’t get past that first title before moving away from the page, so make it count just like meeting someone for the first time, there is
no second chance for a first impression! It should highlight your product’s unique nature while being something that is attractive to the majority of
people who might land on your sales page, grab their attention!
The second instance of using this strategy is directly underneath the title. Just list every last benefit you can possibly think of for your product or
service without going overboard. Many online marketers think that the longer your sales page is and the more benefits you list, the more likely you
will hit one that eventually produces that eureka moment in the customer. Be careful with that approach because if it is too “wordy” the viewer may
just scroll to the bottom without truly reading the important benefits you have laid out for them. Always be sure to ask for the sale several times on
the same page too, so that if they do happen to find that reason to buy that overcomes all their objections, they don’t have to scroll too far to click the link to buy.
Lastly, you may want to start to keep a file of one-line benefits for each product you are selling. Add that to your signature and rotate them so that
your signature changes constantly and people reading your emails see a new benefit every time they read one of your emails. Don’t forget to include links to the sales page here.
Another time to implement it is when you have multiple items in your inventory. You can highlight newer products over the others by showing how
this new product has definite benefits over the other ones. The nice thing about new products is that they often can be higher priced and still sell.
Think of when a new style of cell phone comes out. These types of electronic products fascinate people with the way they can push buttons, take pictures, send text mails, and endless other features. And, the price is usually quite high for a new cell phone on the market because demand is expected to be high too. So, when you highlight a new product in your inventory, you also have the potential to make higher priced sales too. Price may come down over time as new products come along, but get the higher price point while
The overall timing on this strategy is sometimes up to the customer, not the marketer. You can constantly remind people why your products are unique, but it really is up to them to finally confirm their need to your product. However, this dynamic shifts when the market environment makes your products far more attractive, like when there is a local water ban and you happen to sell rain barrels. You may have spent years telling everyone that rain barrels save you money by helping them to store water and use it for their landscaping needs. However, if there is no drought, the fact that people have to buy them and install them without a perceived need, can make them difficult to sell. With the shortage you will see your demand skyrocket, because now you can also add: ”Don’t let the watering ban kill all your valuable landscaping, buy a rain barrel.” See? Your product didn’t change, even your benefit did not change, but the environment for the sales changed dramatically, making the timing perfect for selling rain barrels.
Seize the day!
As you most likely know I have been focusing deeply on Micro Niche Marketing for my upcoming e-Book, but I have to admit when I reviewed my friend Eamon’s latest product “Understanding Niche Marketing”; I realized I was leaving quite a few things out when it came to finding the proper niche markets I needed to find…the ones that would be profitable enough for me to enter. Eamon has laid out a step by step eBook and video course for achieving just that … and it’s a very detailed path that will take you by the hand and have you up and running in no time.
Before we jump in and take a look at the facts. DID you KNOW that understanding niche marketing is one of the most important online subjects to get right…that’s right, any successful online marketer will tell you that it’s one of the first subjects they focused on when coming online and has placed them in a position to profit day after day as a result. It’s also something I knew I had to learn well when I first started out and it has really pushed my online career as a result earning me a profitable sum month after month on auto-pilot. The daily income helps fund larger online ventures.
So as you understand that Niche Marketing is so important to get right…why do so many marketers fail at this point?…it’s because there’s so many misleading products teaching dozens of different methods, (some people tend to over complicate the whole process) but not with Eamon’s product. Eamon will have you mastering niche marketing in a short time!
Eamon’s course for finding these niche markets is quite simple (and I mean simple). He’s laid it all out in a clever way so you’ll get to see all the tools he uses himself step by step in the videos showcasing just how easy it is to locate these niche markets. In video two alone, he pulls out 8 niche markets that are red hot in a matter of minutes, I even tested one these niche markets and was able to see profit within days of setting it up.
OK, now for a closer look at Understanding Niche Marketing and what this new product can accomplish. Videos include such as:
Finding Profitable Niche Markets.
This video covers the exact methods Eamon uses himself when searching out profitable Niche Markets…If you’re looking to add extra income to your online business, then this course can get you there. It will set you on the right track and further enhance your sales by helping you choose the proper niche markets to enter.
I enjoyed this video and the way it explained how easy it was to go and research even deeper on the information we had gathered in video 2…this information is sitting right under our noses and all for free too…I must admit, this is one I’d never given much thought to when I needed to come up with extra research and fully understand if the niche I was choosing was going to be profitable enough to dive into.
There’s also an eBook and checklist provided which will keep you on the straight and narrow. So, once you have read the eBook and viewed each individual video…you can come back and check-mark each box and move along confidently to the next one … knowing you have covered all the necessary steps.
This product is so user friendly even a newcomer couldn’t go wrong when they follow the guide!
The key steps that I learned from each video were invaluable. I know it will make you extra sales being able to go and search for these seemingly random niche markets and profit from them. It’s not even that hard. Seriously, you just need it laid out to show you the best way to put it altogether and this course does that.
Understanding Niche Marketing is the perfect guide for searching out these profitable niche markets, that will bring in sale after sale on auto-pilot.
Thank you for taking time to read this…..Well, back to the climb!
PS: If you are going to buy one business product this month, this is the one I recommend to buy! It gives you exactly what it says it will do on the sales page plus more. It will find you profitable niche markets without a doubt that should see you make sale after sale daily, I implemented what was shown to me and was making profits within days…so that’s why I’ve taken the time to write my review and promote this fantastic product.
Success is within your reach!
The next ledge is a big one and going to take a lot of energy to get over. This is my “Product Creation” ledge.
A lot of planning and thought need to go into this next leg of the journey, so focus and diligence is a must.
One of the planning tools I have used before and will use once again will be Operation e-Book by Paula Brett, a training guide highly recommended by my Mentor (and Sherpa) John Thornhill.
I like how the e-Book sets up your focus and then has you use worksheets to write down critical thoughts and ideas as they pop into your mind. Even if these jottings are viable for this project or not, they may be further down the line, or even jolt you into a new idea to move onto next. In my case I want to create a product from scratch in an area that, even though it has been covered many times before, I feel I can write about in my own style that may help others understand the genre’ better or in a different way. This tool is helping me to discover who that group of readers (and needers..) are and allowing me to better understand what features and benefits I need to create to make it a useful learning and teaching experience.
So here I sit below the next ledge, planning and creating, readying us for the next hoist into the unknown.
Watch This Short Video and see how John Thornhill Generated Over $100,000 in Under 90 Days, and Dave Nicholson (another Sherpa!) Generated Over $50,000 by Creating and Selling Simple Warrior Special Offers!
HERE IS YOUR LINK!! http://tinyurl.com/ctykv6u
To Our Internet Success!
When you are deeply engrossed in a task, checking e-mails, taking online training, writing an E-book, or climbing a mountain, it becomes easy to become too focused and forget other tasks. Two of the things I try to do daily, basically to the point of second nature is continue to monitor the forums I belong to and browse through my social media sites. Even if I have minimal time to engage in some of these areas fully, it still gives me a current sense of what is happening in my sphere of influence. This is part of my Lead, Follow, or Get Out of the Way philosophy. You can choose one of these 3 core functions depending on your goals for that particular moment. When I feel like leading, I’ll engage in a forum or write a blog, to follow I may check in on some new product or training, and to get out of the way, I view and leave….my only presence being a web hit.
The bottom line to all of this is to stay in communication with your friends, family, peers, mentors and of course your business. If you can keep your snow-blindness goggles on, touching base with important areas can be a quick mission, and you never know what may come out of it. You’re better to be on the informed and knowing end of internet marketing than having to play catch up or missing out on something all together.
Remember, any communication can be a source of traffic for your business, then it’s up to you to convert them into a follower and a buyer.
(Insert shameless self promotion here…)
If you are looking for great ways to convert drive-bys to your site into active buyers and long term followers, feel free to check out my E-book ” The Traffic Whisperer ” at thetrafficwhisperer.com and grab a copy. You won’t be disappointed!
Reach for the summit!
One of the things I do know about Internet Marketing (IM) is that although I know quite a bit, it’s actually very little. What I mean is that although I learn something new each and every day, it seems each step I take up this mountain the peak still seems so far away. That’s where the Sherpa’s come in!
My Sherpa’s are of course my Mentors…anyone, really, who moves along with me on the way to success. This also means you who is reading this and those who follow me here or on http://www.ajcrawford.com . I just wanted to take a quick moment before we trudge forward to say Thanks!
There has been a pretty clear line drawn across the Internet Marketing industry lately. This line divides the ethical marketers from the snakes. You know the scam artists with all the hypey “auto pilot one click to instant traffic riches” The industry has had it and many marketers are getting very vocal about their displeasure. It appears that the scammers have finally pushed the envelop too far.
For years we’ve seen digital “product launches”… we’ve all become accustomed to it, a few pre-launch videos, maybe a free giveaway and then the big “reveal.” It’s all good and in many cases very useful stuff, at the very least its educational and entertaining. But lately, there has been quite a few “launches” that spewed outright lies on the industry. Outrageous claims, fictitious product creators portrayed by paid actors, fabricated and doctored images to serve as income proof for a product that can’t do what it claims or might not even exist.
Marketers and consumers from every niche have been speaking out more and more against the snakes and scammers. The top industry forums are full of threads about these crappy products an the snakes that make them. Bloggers have gone crazy putting these guys on blast and Facebook has been buzzing for months about it. There are hundreds of Youtube videos where marketers and consumers of digital info products and software are speaking their minds. I guess the final straw has broken the camels back.
The public outcry was heard loud and clear by a select group of ethical marketers that have banded together to create what is the first website to unify the good guys and hold marketers accountable for their actions. The website is called IMTrustWorthy.com and it several purposes for both internet marketers and consumers of digital products. The members have all agreed to abide by the IMTrustWorthy “Prudent Practices” of Internet marketing. This is a list of 12 rules that help protect consumers from fraud and hold the marketer to a high standard of commerce.
First off, IMTrustWorthy provides a “seal” image with your unique license number digitally imprinted. The seal code can be placed on your website for the world to see that you are a registered member of IMTrustWorthy. When a visitor clicks on the seal a window pops open with the marketers name, and rating. The window may also contain comments from other IMTrustWorthy members regarding the character and trustworthiness of the marketer in question.
A member’s rating is determined by an algorithm that takes the positive and negative feedback left on their site into high consideration. This is a lot like the feedback rating in eBay except here the feedback is demonstrated by 5 stars and the comments are displayed on the marketers profile page. This is so that a potential customer or JV can look at what other members are saying rather than just having to take the endorsement of the company that sold the seal. In other words, you can’t just “buy” your trustworthiness.
That being said, there is also a “Premier” membership available for $17 per month. The premier members have some additional features inside the members area, they get a multi-site license which enables them to use the seal on as many sites as they own. Also, they get access to a “Seal Generator”, this is a software that lets you create seals in all sorts of shapes and sizes. Premier members also get to load a banner and link for their site which rotates in the website and can potentially bring consumers back to their offer. Over all this is a pretty good value for only $17 when you consider the prices that those “other” seal companies out there charge.
One of the things that you’ll like the most about IMTrustWorthy is the social aspect and the ability to meet other GOOD guys. The website has a “JV WALL” this is basically a comunication page where you can comment on the threads and connect with other marketers. There is also an internal messaging system. It’s no Facebook, (then again who needs another Facebook) but it is well suited to help marketers create joint venture partnerships and affiliations with other IMTrustWorthy members.
I think it’s about time that we band together and separate ourselves from the snakes and the scammers. All in all this website is a WIN for the good guys. Sure, there will be scammers that try to brandish the IMTrustWorthy seal, but the other members will quickly make that known in the comments and their rating will drop. IMTrustWorthy doesn’t actually rate the marketers, the members do. If you ask me, thats a pretty fair shake and only the scammers need to be afraid. I suggest you create a free account and check it out for yourself as I am a member and here is a link for you to get there.